GOAT are a purpose driven, creative digital marketing agency that works with clients that positively impact environmental and societal issues. They are experts in SEO, Google Ads (PPC), Social Media Advertising and Content Marketing. Their aim is to grow their clients visibility online, ensuring they attract and engage with their target audience. As a registered B Corp they give a proportion of their profits and time to good causes, particular those helping fight against climate change and biodiversity loss.

‘Happy planet, happy people’ was the sentiment that came out of initial client conversations that gave birth to the identity concept. This statement was deliberately broader than just making it about sustainable marketing. Whilst it was important that the identity was suggestive of being environmentally positive, it was also important that it didnt feel exclusively about sustainability in order to not alienate the ‘not there yet’ clients as their client base wasnt exclusively environmental organisations.

The customised ‘G’ monogram is immediately suggestive of this sentiment and has been built out into a striking visual style that iincludes patterns and an icon set.

The colour palette is fresh and vibrant with striking accent colours whilst balanced with darker base colours to help ground it and keep it maintaining a professionalism. The vibrant yellow ihas obvious happy/positive connotations with the deep forest green preventing it becoming too wacky or cartoony.